Sydney Direct Fresh Produce - Fruit and vegetable wholesaler
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This customer received 137 logo designs from 44 designers. They chose this logo design from BSJDesign as the winning design.
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Logo Design Brief
Fruit and Vegetable Wholesaler. Targeting chefs, Hospitality business and food retail.
Based in Sydney fresh produce markets we deliver daily and want to have an organic, fresh and funky feel. We are based in the iconic Flemington markets in Sydney amongst all the hustle and bustle.
We believe in consistency, quality and impeccable customer service. We believe in nurturing relationships with farmers and producers and quality produce so we can give our customers what they want at a competitive price.
We are currently having a re brand and social media campaign being prepared for a launch in the next few months. The current site which will be updated is is www.sdfp.com.au .
Another company that we admire in the market is called www.exportfresh.com.au - they specialise in salad leaves and we are aiming to have a final re branded site and social media presence of this standard.
Target Market(s)
Chefs, Hospitality venues, restaurants, pubs, hotels, retail grocery stores,
Industry/Entity Type
Hospitality
Logo Text
SYDNEY DIRECT FRESH PRODUCE
Logo styles of interest
Character Logo
Logo with illustration or character
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An image of a lemon above the wording. (line shape)
- Simple, fresh and humble.
- THE LOGO WILL GO ON A BLACK BACKGROUND SO I WILL NEED A VERSION THAT CAN GO ON IT.
Nice to have
- An image of a lemon above the Sydney Direct - wording with
- "fresh produce"
Should not have
- The logo should not be to fussy.