• A$160

• 52 designs

• 21 designers

---

Logo Design Brief

Kevin makes beer very well we want to give him a beer label design for his birthday.
He is also looking for names for this beer and overall brewery - would like to incorporate Gallowglass
Kevin is proud of his Scottish heritage (looks OK in his kilt and sporran) but has lived in Australia for almost 10 years. Does not need to be Scottish look and feel and the Gallowglass will give it a Celtic theme but hints of his background would be good.

https://en.wikipedia.org/wiki/Gallowglass

Target Market(s)

People who enjoy micro-brewery brewed craft beers.

Industry/Entity Type

Entertainment Industry

Logo Text

Gallowglass

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Whilst the growth of micro-breweries and craft beers are often associated with gentrification of urban environments and perceived by hard core traditional beer drinkers as a bit snobbish, for Kevin it is all about the art of making something that people will love to drink. So it must be about beer and beer-making - blending the traditional (he loves a beer) with the new (technological change has allowed us to create choices - almost unlimited number of choices).

Nice to have

• Label could be used for t-shirts and other promotional type products. Would be nice to have both options: wordmark logo and emblem.
• Should be in line with the current market and feel of the Australian Craft Beer scene

Should not have

• should not have a corporate feeling