• US$525

• 172 designs

• 81 designers

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Logo Design Brief

Yahoo did it. Now it's Bing's turn. Bing, the search engine by Microsoft, has unveiled a new logo to mixed reviews. We're inviting the international design community to submit alternative Bing logo designs. Designs can be submit humorous, satirical or genuine. All ideas welcome.

Background: After "months" of research including "hundreds of studies to look at motion, font, color, size and form", the new Bing logo has arrived. The objective behind refreshing the new logo was to "create a new visual identity that best reflected Bing as part of the Microsoft family."

The new logo has been named a "Searchlight Graphic" (ha!) and has informed the design language across Bing products: "We’ve taken inspiration from the new Bing symbol by taking all angles to infinity and adding in levels of color and transparency to add depth and energy."

Read about Bing's logo development here: http://www.bing.com/blogs/site_blogs/b/search/archive/2013/09/17/refresh.aspx
'Making of' video: http://www.bing.com/explore/newbing

Designers your job is to create a new Bing logo design.
- The logo should be "simple, real and direct."
- The symbol, a stylized ‘b’, evokes a sense of movement, direction and energy.
- The new design should fit and reflect the "Microsoft family" brand of products.
- The new design should reflect Bing's mission to "find and do" rather than search.

Colour:
- Color palette: Orange and Yellow
- Orange 124
- "For Bing, we are focusing primarily on the orange, yellow and warmest colors of the palette. Our hero color is Orange 124 and our primary palette was chosen to embody the characteristics that those colors usually evoke – clarity, confidence and warmth."

Typeface: The Bing logo leans heavily on Segoe. You can use this font or select another. The choice is yours.

Community reaction:
Design Taxi review: http://designtaxi.com/news/360692/Microsoft-s-Bing-Unveils-A-New-Logo/
The Verge: http://www.theverge.com/2013/9/17/4737390/new-bing-logo-design-features-screenshots

Have fun! We're keen to see what design alternatives you can come up with!

This is a DesignCrowd design community contest and is not officially affiliated with Bing or Mircosoft brands.

Target Market(s)

Users of the Bing search engine, partners and other affiliates and users of Mircrosoft products.

Industry/Entity Type

Taxi

Logo Text

Bing

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must use include the word "Bing" or "bing" in the design.
  
  Must include the hero color: Orange 124
  
  The logo should convey a sense of "Movement, direction and energy".

Nice to have

• Option to include Sego Pro (the official typeface) in your design or a typeface of your choice.
  
  Option to use another color from Microsoft's core color palette (see image attached)

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Files

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