Compression Arm Sleeve Packaging
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This customer received 13 packaging designs from 2 designers. They chose this packaging design from Garth Jones as the winning design.
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Packaging Design Brief
We are a seller of sports compression arm sleeves. Our arm sleeves are used by athletes in just about every sport. Baseball, football, & basketball make up our largest customer base. We are in need of a product packaging design as a Vector image.
We would like design to feature the following:
Front of package:
Name of product: Arm Sleeve, our logo, brand name, website address, center of package will need to have no content so sleeve can be seen through package.
Back of package: Size chart, website address, logo, brand name, product care:
Machine Wash <80F
Do Not Dry Clean
Do Not Iron
Do Not Bleach
Hang Dry
I have included a few samples of other arm sleeve brands packaging. The sleefs package i like the "Sleefs" scrolling across package, the bdriven package i like the different colors, although I would not want the same colors, The cooloomg i like that the name of company, & the item are in bold. I do not like the basketball player on the front.
Misc Notes. I have included a pic of our logo, as well as our brand name. The font used for our brand name can be changed. The color of logo can also be changed if needed. Also i have attached a picture of our website name. The measurement chart does not need to look exactly as one i posted.
Thank you for looking!!!
Target Market(s)
Athletes - Youth & adult
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Brand Name - Bucwild Sports
- Website: bucwildsports.com
- Logo
- Measurement chart (back of package)
- Product Care (back of package)
- I am very open to colors. I see i have to choose color combos. Regardless of the colors i choose I am not a designer. Use your judgement on what you think works.
Nice to have
- Would like a package where the color really pops. If our arm sleeve package is placed beside 10 other arm sleeve brands packaging I want to be sure our package would be the one that stands out without being corny. Packaging should appeal to extreme athletes. Font - Our font is NFL redzone, however it is not my favorite. If you have something you think looks better go with it. Again if i was a designer you would not be reading this. Create a package that you think will stand out to extreme athletes, and at the same time the future extreme athletes.
Should not have
- Boring packaging.