• US$355

• 115 designs

• 49 designers

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Logo Design Brief

Hug & Luv® is a brand that is used primarily on Valentine, Easter, and Christmas items like Plush (i.e. Teddy Bears, Bunnies, Puppies, ETC...), Easter Baskets, etc... The brand and logo are over 8 years old and we are looking to refresh, update, and modernize the logo. The brand/products are primarily found in grocery stores across the United States.

The existing logo is attached here along with a photo of the typical types of products it is used on.

We are open to any and all ideas and do not want our new logo to necessarily follow the existing/old look, style and even open to different color schemes versus just Red (although we're not opposed to Red either).

Hug & Luv® is known by retailers and consumers as being very high quality but affordable prices. The product has a higher perceived value than it's actual retail cost.

I would like to see more than just the words "Hug & Luv®" in a new logo and perhaps incorporate some symbolism, icon, or otherwise that communicates "fun", "happiness", "love", etc...etc...

Target Market(s)

The target consumer changes. At Valentines Day, the primary consumer skews more toward adult females and the primary shopper is adult men. For Easter and Christmas, the primary consumer skews more toward kids and the primary shopper is female head of household, primary grocery shopper.

Logo Text

Hug & Luv®

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Multiple Colors

Should not have

• Religious icons or symbols.

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Files

Download all files - 16.3 MB