Box Design for "peoples Pharmacy Probiotic"

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This customer received 21 packaging designs from 8 designers. They chose this packaging design from Akshar Shailesh as the winning design.

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Packaging Design Brief

We need an all around the box design for our our in house brand of probiotics.
The design must be ingenious but simple enough for people to understand.
Use of graphics/images is necessary but should not be the end all of the project.

The design must have our basic colors i.e blue/white/lime green

In the uploads you will find necessary information that needs to be placed on the back - if however you feel you have something better to say, go for it.

I have placed the old design - THATS NOT WHAT WE ARE LOOKING FOR. - the "My Pharmacy" in the light blue and lime green must however stay as it is our in-house brand

Leave a space somewhere on the back for a sticker that states things like expiry date/batch number etc.

Technical Stuff:
width:110mm
height:80mm
Depth:20mm

Break some eggs!

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Updates

Project Deadline Extended Reason: Designers requested increase in timeframe Added Thursday, September 22, 2016

Target Market(s)

Everyone - more so, sick people.
People with Gastro Problems

Industry/Entity Type

Pharmacy


Colors

Colors selected by the customer to be used in the logo design:

0255a3
85acd3
acd136
33a6d7

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Logo
  • "My Pharmacy" - Logo
  • The Information on the back of the box stating whats in the box.
  • Space for barcode
  • Space for batch/expiry
  • Design along in between the two planes - the depth
  • It must have an out of the box approach to packaging in terms of design
Nice to have
  • The blue highlight that goes around the logo.
Should not have
  • No pictures of people -if there are pics of people, their eyes should not be visible - (religious thing)
  • -Monotone.

Files
Download all files - 2.4 MB
BMP
JPG
IMG_0159 Thursday, 22 September 2016 08:58:03
Thursday, September 22, 2016
JPG
IMG_0160 Thursday, 22 September 2016 08:58:04
Thursday, September 22, 2016