• A$300

• 38 designs

• 8 designers

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Web Design Brief

8 page static website.

About us/What we stand for:

Made in Italy CBD plans to make a huge splash in Sydney by being the first Italian pizza and pasta retail food outlet offering truly fresh, nutritious ingredients – herbs and vegetables are picked directly from the garden, pizzas are made with love in a fun filled atmosphere and a cutting edge brand strategy that promotes a happy lifestyle and reminds people that happiness and togetherness comes from sharing amazing food.

The best thing about Made in Italy is that it offers consumers a choice to either choose from the enticing gluten free and vegetarian menu range to the more traditional pizza and pasta, we cater for their own tastes, this provides a distinct point of difference in the retail food market, as well as allowing consumers to have an endless range of choices without having to worry about the nutritional value.

Consumers have now become accustomed to a consistent brand experience which is setting increasingly high standards when it comes to food quality, taste and service.
We want to capitalise on the opportunity to create a strong, modern brand that promotes healthy lifestyle habits, sells fresh, wholesome ingredients, delivers
exceptional service in a fun filled atmosphere and appeals to a broad market.

Our business model is specifically pickup and delivery with a few seats and crates for eating in. It is for the time poor that still want to have a great tasting Italian experience with pizza and pasta within the quick service restaurant space. Takeaway, office catering and delivery will be a large percentage of our business.

Our philosophy at Made in Italy is simple:
“Success is not a formula, it’s a recipe”.

Brand personality:

We are located in a laneway and basically the shop is a hole in the one. It looks like a restaurant you would see in Italy.
Modern Italian, contemporary, fun, rustic (Mad Mex, Grill’d)

1 Aims of this website
• Emotionally connect with the target audience to reflect (“happiness and togetherness comes from sharing amazing food”)
• To entice people to order pizza
• To capture a mailing list
• To differentiate us from the low cost, low quality pizza
• To create a connection with the target audience, and promote word of mouth

2 Target audience(s)

• Male/Female
• 18-49
• Sydney CBD and Woolloomooloo
• Internet Savvy.

3. Contents/Functionality


www.pizzacapers.com.au – like the rustic brown in the website and the old washed out white colour through the font.

Target Market(s)

18-49 years old
City worker and resident
people that enjoy good food

Industry/Entity Type

Restaurant

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Some splash of red and green to represent the italian theme.
  Attached is a draft of the homepage layout.
  Attached below are some fonts that we like.
  

Nice to have

• Please see http://www.grilld.com.au/Pages/locationmenu.aspx
  
  This is how our takeaway menu looks like.

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Files

Download all files - 3.5 MB