Bike component manufacturer needs a Logo incl. Lettering

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This customer received 34 logo designs from 11 designers. They chose this logo design from Roland Hawk as the winning design.
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Logo Design Brief
We need a logo design including logo for a new company in Austria named PAW. We develop high-quality components for mountain bikes, especially innovative mountain bike pedals. Our first product is called add-diversity and is a pedal adapter, which can be mounted on an existing crease pedal. The customer then has the option whether they want to use the kink pedal or the flat pedal. The pedal adapter while aimed at Enduro, ride or downhill riders, so mountain bikers with a penchant for fast and technical descents. According to the target audience, the design is intended to reflect the high quality of products and the spectacular application.
Target Market(s)
Passionate mountain bikers, which ensure the highest quality and functionality of your bike and the mechanical components. The products are sold exclusively online.
Logo Text
TATZE, ADDFLAT
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. The lettering brand PAW with a logo, which explains the PAW also for non-German speaking customers 2. The lettering ADDFLAT or ADD-FLAT for the first product.
Should not have
- Lettering and LOGO should in any case also function Plain, because the components are engraved with signature and logo.