New logo for Website Direct Wine Cellars

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This customer received 71 logo designs from 25 designers. They chose this logo design from Raku Desgin as the winning design.
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It's time for a logo revamp. We are an online wine store specialising in International Wines. Our tag line has always been "Italian Wine Specialists" but now we do a lot of different wines and need that reflected in the logo design.
Our tag should now be "Liquor Direct from the Importer" or something of that nature...Wine Direct from the Importers, Booze direct...i don't know, Its all up for discussion.
Colours/design etc is up in the air but I don't want anything with a wine being poured or a bunch of grapes. It needs to be approachable and fun as well as bold enough to say "WE ARE HERE! We know what we are doing! TRUST US!"
Please see our current logo at www.directwinecellars.com.au
Target Market(s)
30-40 year olds who are travellers, have disposable income for wine.
Industry/Entity Type
Store
Logo Text
Direct Wine Cellars - Wine direct from the importer
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- a wine glass, wine bottle, grapes..