Logo for an internationally orientated Medical Device Company
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This customer received 226 logo designs from 55 designers. They chose this logo design from Alchemist as the winning design.
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Logo Design Brief
Springlife Medical is a company (in start-up phase) that will sell medical devices to (medical) specialists worldwide. In first instance we will be active in the oncology market, but soon we soon we will move on to other fields as well. Therefor it is important that the logo is not focused on one area specifically.
The logo should communicate (brand values):
- Innovative
- Intellectually curious
- Driven
- Engaged
- Professional
I would like the logo to be clean, clear, modern and not 'crowded'.
The emphasis needs to be on 'Springlife', so not on 'Medical'.
I would prefer a logo with blue in it, but I'm certainly open to other options. Avoid yellow. The background must be white.
The logo has to be read horizontally and it must be read clearly (easy to read).
Avoid the cross as metaphor for medical.
Avoid a cross, as that is a sign for medical in most countries, but certainly not worldwide.
Good luck!
Updates
Project Deadline Extended
Reason: The deadline of this project will be extended for 7 days. Reason is that very good designs keep coming in. I know I'm very critical, but sofar only 5 designs out 127 are still on my list 'to consider'. I'm hoping more (remarkable and high quality) designs will come in in the next 10 days.
Added Monday, September 23, 2013
Target Market(s)
Medical Specialists (oncologists, pulmonologists, anesthesiologists etc).
In most cases, it is the hospital or the clinic that pays the bill, but the doctor makes the choice.
Industry/Entity Type
Medical
Logo Text
Springlife Medical
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A figurative mark / symbol. This would be a nice add-on, but it should not dominate the logo
Should not have
- No yellow, no old style