Swoop
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This customer received 326 logo designs from 110 designers. They chose this logo design from Shihab as the winning design.
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Logo Design Brief
Swoop is launching a category killer in the daily deal space in Australia. This is the fastest growing sector in the online industry. Swoop is a brandable, catchy and easy to remembe name and we need a logo that represents this. We're looking for a logo that's all about retail and daily deals. There was a recent blog on DesignCrowd with various logos in our industry - you can read this here http://blog.designcrowd.com/article/275/40-niche-daily-deal-group-buying-logos
Swoop means hurry as they are daily deals we believe the name is a great fit so this should be represented into the logo. We are lax with our requirements because we would like the designer’s creativity to flourish.
Logo should be engaging, entertaining but have a big company feel so the typography and simplicity of the design is very important
Updates
Pls no bird concepts.
When we talk about Swoop are talking about daily deals in retail.
Added Monday, November 21, 2011
Project Deadline Extended
Added Saturday, November 26, 2011
Swoop should be about speed. Our website it in the daily deal space there is a sense of urgency in getting the deal before it end.
We would like a custom font that really stands out ,whilst it should be playful it should still be professional and have a big company feel.
Added Saturday, November 26, 2011
Industry/Entity Type
Industry
Logo Text
Swoop
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.