B.A.R is a full service real estate firm specializing in: custom home design-buil, multi-residential

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This customer received 83 logo designs from 22 designers. They chose this logo design from ds | designstructure as the winning design.
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We need a creative logo design for our Toronto-based real estate firm: B.A.R
We'd like the logo to convey our commitment to high-quality / high-end design-build housing projects that range from high-end personal residences to high-end and unique multi-residential houses. Additionally, BAR offers financing to real estate ventures in Toronto.
We would like to see designs that capture people's interest but also leave an element of mystery that inspires readers to follow up with us by phone or email.
The logo shouldn't be busy but rather classy and simple/elegance. We would like to see the use of crisp Gray or Navy/French Blue with modern, bold white lettering. Beneath the B.A.R name, please include reference to our three service offerings: Custom, Community and Capital. Please note that BAR could be spelled BAR; B.A.R; B-A-R...
Finally, we aren't committed to the name "BAR". We would also consider "BRIAD" as another option. Please provide logo designs that show either option - BAR or BRIAD.
One idea we played with is showing how BAR "raises the Bar" on real estate ventures in Toronto, or that it is "bar-none"...
Target Market(s)
High-end custom home consumer market and high-net-worth real estate developers seeking financing.
Industry/Entity Type
Real Estate Development
Logo Text
BAR or BRIAD: Custom, Community, Capital
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must include our name as "BAR" or "BRIAD" and reference to our three service offerings: Custom, Community, Capital. It should not be busy but rather elegant and simple. It should use crisp, bold, simple and modern text.
Nice to have
- Crisp gray or Navy/French Navy background. Indication of real estate service area (primarily design build homes).
Should not have
- Busy logo. Colourful.