Yak 'n' Bak - Fun and Easy Kayak Hire
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This customer received 91 logo designs from 29 designers. They chose this logo design from Kero as the winning design.
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Logo Design Brief
Logo for a new fun Kayak hire business for sporty, outdoor loving people. Needs to fresh, catchy and memorable logo, not to serious with a splash of water.
Easy to replicate on all relevant marketing material, simple in design but clever in its idea and visual. Storage units are black so logo will be going on a black background. Storage unit will be in public places so need to consider being in the outdoors and merge with nature. The work Yak ‘n’ Bak needs to be in the logo and on 1 line not split
Target Market(s)
• Fit, active outdoor loving people
• Families
• Tourists
Industry/Entity Type
Business
Logo Text
Yak 'n' Bak
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- Noteworthy, chalkduster,
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- • Image, shape or form of a Kayak
- • 2 colours, (Aqua/ Orange suggested colours only, open to suggestions) can be 2 tones of the same colour + black and white if needed
- • Simple, minimal lines
- • A Reference to water, either colour, splash etc
Should not have
- Look and Feel
- • Evoke feelings of fitness, healthy active living
- • Environmental
- • Fun and adventurous
- • Doing something different, trying something new
- • Fun for everyone