• A$400

• 154 designs

• 57 designers

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Logo Design Brief

We need a logo to represent Tree Tech Arboricultural Solutions, 'Tree Tech' for short!

We are passionate about trees. We are fully qualified and highly trained, priding ourselves in our professionalism and technical abilities - we compete in climbing competitions and have a strong scientific understanding of trees.

We provide top end trees services (removals, pruning, remediation) and we provide Consultancy (reports).

Our main target audience appreciates high quality tree work and the advice of true professionals. They are also educated professionals who spend money on their surrounds (interior & exterior) and understand that the lowest price is not necessarily the best value for money. They are businesses and Government organisations who have a responsibility over trees.

The final design should combine an artistic slant, sharpness (inferring technical) and professionalism.

Update - 21.11
New photos - Terminalia. This is a special local tree that is worth considering. It has a distinct tiered canopy that between the three photographs should become clear. If this tree is used then I don't feel that one photograph embodies a 'classic' Terminalia, so changes should be made to make something more iconic.

Target Market(s)

40 - 60 years. Professional, educated, large houses, outdoor leisure space

Industry/Entity Type

Government

Logo Text

Tree Tech

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Reference to Australian native tree found in Far North Queensland - ask us if you're not sure!
  
  Entire tree should be depicted, and MUST include the root system. See attachments to learn how a trees root system really looks, not how they are normally misrepresented...

Nice to have

• We would like to see designs that use accurate depictions of Australian native trees ONLY (e.g. do not use an acorn).
  
  We started with red. And this was developed to add grey and purple (Westpac style www.westpac.com.au).
  
  Line drawings and silhouettes are preferable
  
  We like:
  
  Brachychiton acerifolius - red flower, stunning!
  
  Terminalia catappa - great canopy structure, green tiered, red leaves in winter
  
  Mangroves - google their awesome roots
  
  
  
  I like Century Gothic - or something similar...
  

Should not have

• No chainsaws.
  No logos in shields.
  

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Files

Download all files - 23.2 MB