• €220

• 83 designs

• 38 designers

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Logo Design Brief

For our SPROX footwear brand, we are looking for a new logo with a GIRAFFE.

WHAT IS SPROX:

SPROX is Feel-Good. Stylish. Fashionable. Affordable. Trendy. Accessible. SPROX fits in the today’s market as an affordable footwear brand offering trendy, yet accessible fashion for the whole family. With our feel-good collection, we don’t compete with high-end fashion brands, nor bring extravagant footwear. By using the right, good-looking fabrics and by focussing on the details of each shoe, SPROX offers the latest fashion at the best price.
SPROX is everyday life with a stylish twist.

SPROX, THE BRAND:

SPROX is no longer just a brand. It’s the feeling you can walk your own way, all the way. It’s that moment you realize life is about making an impact. It’s making every step count, no matter where you are going.
Inspired by the true principles of being yourself, SPROX reflects a feel-good collection for any occasion at an affordable price and available in shops all over the world.
From the first steps of your little one, to fashion-inspired pumps for your next night out. From easy-to-wear sneakers for an exciting day in the city, to stylish business shoes for when it matters. From trendy runners for an active lifestyle, to cozy sandals for endless walks on the beach: SPROX walks with you wherever you go.
Our aim is making the right shoe just right, so you can focus on what really matters: enjoying every moment of being happy.

THE TAGLINE:

We currently use 'i love my shoes' as a tagline, but with adding a GIRAFFE, we also would like a tag that goes with the giraffe. The text under, above or next to the logo must hold a key value of a giraffe (Vision, Beauty, Mystery, Patience, Elegance, Cleverness, Intuition, Perception, Protection, Discernment, Cooperation, Intelligence, Gracefulness, Resourcefulness, Gentleness of Spirit,...). It could be something like 'Graceful like a giraffe',... but feel free to use your imagination to add something that could inspire people to wear the SPROX footwear brand.

IMPORTANT NOTE:

The brand SPROX is a family brand. It offers shoes for ladies, children, men, sportshoes, boots,... a complete range to satisfy every family. The logo should reflect that and it should be suitable for every type of shoe.

Target Market(s)

whole family (from 5 till 80 years)

Industry/Entity Type

Footwear

Logo Text

graceful like a giraffe

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A giraffe most be in the logo design + the brand name

Nice to have

• A tagline would be nice (see project description)

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Files

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