• US$400

• 132 designs

• 26 designers

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Logo Design Brief

Fabric Fusion is a new company, based in Dryden, Ontario. We will sell contemporary and traditional fabric by the yard for both fashion and quilting plus the tools of the trade and notions (thread, buttons, zippers, etc) to design and create any project, large or small.

Fusion - the joining of two or more things to create a a new entity is the theme. The tag line, A Place to Gather, Learn and Create should be evident in your creative design.

Also, consider the meaning of colors.
Orange, Creativity, invigoration, stimulation, uniqueness
Yellow, - Knowledge, energy, joy, intellect, youth
Blue - Also Knowledge plus trust, tranquility, calm
Green - fertility, wealth, healing, success, growth

on a white background, please. And, if possible a black& white and or grayscale version for newspaper ads.

The primary customers are women from 8-80+ years, who enjoy the art of crafting with fabric. Some will be traditional and some will be adventuresome. We seek to respect the traditional customer while attracting a new generation. There is additionally a growing following of men in the quilting and sewing world.

This logo will be used on Facebook, Twitter, outdoor signage, business cards, banner ads and the website.

Once inside the store, we will host an atmosphere of a community of creativity. We are a small town of 6,000 people and a very friendly welcoming city. During the summer we attract thousands of tourists as we are in the heart of the Canadian Shield on Lake Wabigoon.

Think fresh, think fun, think joy! Another slogan recommended by my niece "Taking imagination from your head, to a needle and thread"

Good luck, we can't wait to be inspired by your designs!

Target Market(s)

all ages, mostly female.

Industry/Entity Type

Business

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Energy

Nice to have

• Stitches, needle, thread, pattern (Chevron, stripe, floral, geometric)