• A$160

• 67 designs

• 32 designers

---

Logo Design Brief

We need a logo design for a new company which is manufacturing and retailing eco friendly and colourful beach and lifestyle wear.

The physical and online shop is to represent a holistic healthy lifestyle which embodies simplicity, elegance and equilibrium.

Our primary target market is over 40's so its paramount that we have timeless branding.

I have 2 ideas of inspiration (attached kate 1 and kate 2) and have hand drawn my ideas from this (one for landscape and one for square/ submark).

N.B I think the submark keeps uploading rotated 90 Deg- sorry... The L should be straight:)

The idea around this is an affinity sign (which is 2 x "C's facing opposing sides and represents a continuation / balance so describes the ethos of our holistic health) with a capitol L through it - All spelling out the company "Carra Lee Collective".

-the font of "Carra Lee Collective" we would like to be simple , chic and timeless. (ive attached a pic with a font example from the phonto app using "nixie one" style". The font in "kate 1" is also lovely

Looking for 2 logos that work in conjunction with each other (submark and landscape - for signage)

We thinking black and white, maybe a hint of gold.

Thanks very much

Target Market(s)

woman all ages but predominantly over 35's of moderate to high level income.

Industry/Entity Type

It Company

Contact Information for Business Card

Carra Bolard
Director
0401373037
carra@carraleecollective.com.au
www.facebook/carraleecollective
Instagram @carraleecollective

Logo Text

Carra Lee Collective

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Class, elegance, simple, sophistication
• Good brand recognition across both logos
• stand above the crowd
• feminine without fluff:)
• In black and white variations
• Landscape sign potentially to be in a charcoal background, white writing.

Nice to have

• black and white
• open to some silver

Should not have

• fluffy and too busy

---

Files

Download all files - 4.7 MB