• C$606

• 17 designs

• 3 designers

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Packaging Design Brief

We are a smoothie based company who produces frozen smoothie kits. We need a 4x6 label produced for our smoothie kit. The label will be placed on a black matt stand up pouch. We have attached our product logo which needs to be very present on the label. We have also attached a PDF telling you what text should appear on the bag. Our product has text in both english and french. We have also attached an image of the black matt bag. The label should also blend well with the black matt bag. So you can use shades of grey and black and white with the pop of the logo.

Target Market(s)

Single or married Generation X born between 1965-1980.
Young families with working parents.(demographics)

Young millennials aged 18 to 24 years old who are extremely health and fitness conscious who try to avoid artificial ingredients.

Students living on their own on campus or apartments (demographics)

Healthy and athletic individuals who care about what they eat and drink (lifestyle)

Individuals who enjoy making healthy smoothies at home but do not have time to shop and wash and cut fruits and vegetables at home. (behaviour)

Industry/Entity Type

It Company

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Brand logo----
• SMOOTHIESGO
• Product ----
• READY-TO-BLEND / PRÊT-À-MIXER
• Name of Recipe-----
• BOOST (this will vary as we have 8 recipes)
• Messages about product-----
• DAIRY FREE / SANS PRODUIT LAITIERS
• VEGAN / VÉGÉTALIEN
• GLUTEN FREE / SANS GLUTEN
• 100% WHOLE INGREDENTS / INGRÉDIENTS ENTIERS
• Use colours in logo so it blends nicely

Nice to have

• Want it feeling fresh and modern.
• All about feeling good about yourself drinking our all natural healthy smoothies

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Files

Download all files - 131.0 MB