aged care consultancy service needs a design

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This customer received 147 logo designs from 59 designers. They chose this logo design from g234t_d4y as the winning design.
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Logo Design Brief
My business is a start up - it will focus on providing (consultancy) support to ageing people (and their families) looking/needing to transition into Residential aged care - which can be an arduous process.
I want the logo to tell the story of professionalism, care, reliability, affordable, and empathy. It is effectively a concierge service for people looking to transition into residential aged care. The business is based in Melbourne Australia and is for people living in Melbourne. it could be emes care with a graphic for example, or EmEs Care of Em Es Care.
It must be warm and the colours inviting. It will be used on my website, social media, business cards and stationery etc. I want it to make an impression.
It will also need a bi-line under the logo - something to the effect of "providing excellent outcomes at affordable prices' or 'professional, reliable, affordable'
Target Market(s)
elderly and middle aged people in Melbourne Australia
Industry/Entity Type
Health Care
Logo Text
Em Es Care / EmEs Care / emes care (plus graphic)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Graphic, colour
Nice to have
- Not sure
Should not have
- too busy