Packaging Design for Private Brand

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This customer received 37 packaging designs from 5 designers. They chose this packaging design from BC Arts as the winning design.
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- Bundled Project 1
Packaging Design Brief
We are re-branding all of our "private label" products. The products come in a multitude of packaging. I am looking for a clean, modern design that I will be able to apply to multiple packaging options. The first priority is a printed box that comes in a few different sizes. I'll attach the template of one of the sizes. Another is a label for a 1 gal jug. A third application is a label that can be adapted to multiple boxes and bottles.
We have a new, updated logo already (thank you Design Crowd) and of course, we want that to be a big part of the branding. We are also looking to incorporate a way to categorize the content based on purpose (each jug with the same but in addition to the name, some sort of differentiation such as a different color arc or swoop across the bottle to indicate purpose so, maybe a general purpose cleaner will have a light blue swoop, glass cleaner a darker blue swoop, disenfectant, a red swoop, and so on. The colors don't matter now, I can grow the family as we add products, but the design needs to be adaptable.
The picture of the can is our old branding. So is the plastic jug. Looking for something better.
The box template with "Berry" is the manufacturer's design, I've included theirs as well as the template with dimensions.
Our PMS is Reflex Blue.
Updates
Project Deadline Extended Reason: I am extending the deadline by 5 days. American holiday, Labor Day, removed me from the project for 4 days. I assumed 5 days meant five business days. Added Tuesday, September 6, 2016
Target Market(s)
Janitorial Cleaners, school janitors, kitchen workers, maintenance workers, etc.
Contact Information for Business Card
See attached current card
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo
- For Business Card, Dalco's proven process on the back http://www.dalcoonline.com/pages/ProvenProcess/ but also enough white space to accommodate a note or jot down an appt. date.
Nice to have
- See attachment gal.jug2. What I like about this design is that the color swoop that separates the product from the branding can have different colors to denote type. EX. The yellow swoop would represent all of our degreacers. If the product inside the bottle was a general purpose cleaner, it may have a green swoop.
Files
Download all files - 1.9 MBPayments
Total
US$160
Project Deadline
10 Sep 2016 22:56:35 UTCProject Upgrades
Bundled project(s)
- offering US$39 business card design to winner