Business Rescue Consultant Needs a Logo Design

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This customer received 97 logo designs from 28 designers. They chose this logo design from Savana as the winning design.
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We need a logo design for a new company based in Australia called 'Rescue My Business Pty Ltd'. We provide consulting services to small to medium business owners who are in financial distress. We work with directors/owners to try and turn their business around and to protect their major assets, renegotiate with banks on their behalf etc. We don't want a logo that is not 'too corporate'. The design should be predominantly blue in colour and communicate safety, refuge, solutions, trust, competence, courage (but please no life rafts, rings etc)
Target Market(s)
Individual business owners and directors suffering financial distress
Industry/Entity Type
Management Consulting
Logo Text
BUSINESS RESCUE (on first line in large print) Rescue My Business Pty Ltd (underneath in smaller print)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Predominantly blue (navy or a little lighter) in colour to convey safety. The logo can be a symbol.
Nice to have
- A strong but 'not scary' symbol which can either portray safety and/or incorporate the RMB of Rescue My Business.
Should not have
- Nothing too corporate in image (building stacks, suited men shaking hands, suited men with briefcases) etc. No life rafts, life vests, buoys.