• A$160

• 82 designs

• 24 designers

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Logo Design Brief

We need a design for a new business called "YourProjectAngel" We will be helping people who can no longer work either temporarily or permanently due to illness or accident (be it terminal or short term etc.) access their insurance benefits.

We will be the liaison for the client with the insurer and help them every step of the way so that they can focus on their health and not be stressed by endless paperwork, phone calls and jumping through hoops to access their benefits.

Goal being to instill peace of mind and financial security and reduce stress.

Colours need to blend, be soft not harsh. They can be bold but without being intrusive.

The logo needs to be reassuring, calming, approachable, a sense of peace yet modern and professional.

I have no preconceived ideas as to what this logo should look like.

Target Market(s)

People who are very unwell and could be dying and struggling financially

Industry/Entity Type

Life Insurance

Logo Text

YourProjectAngel

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The essence of what i am trying to do is create a sense of trust and calmness.
• The people I will be working with are at a very low point in life - potentially dying so I want them to look at my logo and be drawn to it and feel safe and have hope.
• All the words must be together and not separated: YourProjectAngel
• The logo needs to be either dynamic enough to be on stationary, webpage, email etc. or some extrapolations for each.

Should not have

• Whilst I will leave colour to you I don't like the washed out orange that has been used in some.
• Bold does not mean using strong primary colours that are harsh unless they are blended and softened.
• No solid red and black please.