• A$400

• 69 designs

• 20 designers

---

Logo Design Brief

Carepod just makes it easier to keep in touch with friends and relatives during a crisis and beyond and it helps by identifying and managing ways in which people can help.

We want to differentiate ourselves by being very useful and groovy to attract a younger or more online-savvy user.

Initally Carepod will help users stay in contact, know what is happening and how they can help.

Key Message we want to convey -

Carepod offer peace of mind

Carepod helps you –
to stay connected
to share the load
to feel and show support

Elements to be included in design

Pod – somehow the whole idea of being embraced, of being surrounded by support. (But we don't want it too touchy/feely!)

Think it needs to be neutral but not bland. Not upbeat but not depressing.

We need the design to be clean.

Deliverables

We want a simple logo and design to initially use for Carepod’s beta website.

We want to be able to use this design for corporate branding - logo, colour scheme.

Happy for the initial beta design to be just a few concept graphics/images which we can then easily upload onto pages.

At this stage we only need some concept designs. If we were happy with the concept, we would want some help from the designer to develop the concept for beta use. And finally, we would take on feedback from our beta users to work on the look and feel for the release site. This would then include working on the front page look and feel, something really catchy but open across the spectrum of our potential users. We would also eventually want the designer to give us some guidance on the user interactions particularly around the look/style for forms and interactions.

We would ideally like the designer to be part of the team on an ongoing basis. We would provide a new brief if the logo/concept design is used for the release site.

Target Market(s)

Target Audience - Our intial audience is Australian.They will be the relatives and friends of the critically injured and ill. Want it to be used by young people.

Industry/Entity Type

Online

Logo Text

Carepod - possibly will add a tagline later but for now just it! Be good to have some graphic

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• needs to work online
  needs to be flexible as we have plans for the site beyond this initial brief