Trendy new CAFE | BAR | NIGHTCLUB in London needs a logo design

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This customer received 90 logo designs from 34 designers. They chose this logo design from Fox as the winning design.
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Logo Design Brief
I am in the process of opening an upmarket multi purpose venue in the central of London called ROOM 112. The venue will be a Cafe during the day, a wine/cocktail bar during the evening and at night it will be a late night club
The name of will be ROOM 112. Room 112 was made popular by the R&B group 112. The idea is for people to think of the venue a home from home, where they can chill, relax, have a quiet drink and party. The logo should take into consideration that it will be used for print, on the menu, on the website and also on signage so it has to be clean, simple, catchy and different. The colours must not be complicated and should be simple to replicate as with regards to the branding I want some consistency in terms of the colour.
Should be simple but stand out
Think of the background especially for the signage
High impact
Clean lines
Visually pleasing
Updates
I have looked around and found some design concept. Please checked the attachments. I like the Room 9 concept. I currently own 411 but dont want the design to be too similar.
Added Friday, September 13, 2013
Target Market(s)
Target market is for the the fashion conscious, young professionals and looking at age group of 25 - 45. Should be female friendly without alienating the men.
Industry/Entity Type
Cafe
Logo Text
Room 112
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I would like to have the CAFE | BAR | CLUB incorporated within the design. So this could be underneath the logo.
The word ROOM 112 must be clearly discernible within the logo.