• €280

• 45 designs

• 13 designers

---

Logo Design Brief

we are starting a new micro-brewery specializing specializing in Craft Beers thatwill be settled in St. Pauli, Hamburg. Hamburg and the St. Pauli district in Particular is famous for (in no particular order): the Harbor, Red light district, hipster movements, soccer, boats, seagulls & shit ... We are looking for a logo design to fit the Hamburg & love especially the St. Pauli district to have on our beer bottles. The logo shoulderstand Equally reflect the new age of craft brewing, as well: as the vibes of a modern metropolis (Brand: "Craft Pauli"). A few types of beer will be called: GingerMau (IPA), el blanco (stock), RedCatBeer (Red IPA), etc ... just a random mixture of totally weird names. For "inspiration" in Which direction (s) we want to see this go, please see the attached sample labels. We're looking for something new and abstract while quietly finding a market niche thatwill stand out and be unique enough for consumers to remember when looking through the dog reds of different craft beers available on the market at most stores who sell craft beers. A few craft breweries have successfully coined a logo, mascot or "style" which is Either on all of Their bottles or all bottle designs have the distinct style integrated. The consumer then only has to look a little closer at the bottle in order to know which "type" it is, but are Certain of the brewery from Which It originates. This should be able to happen just read reading the name and by optically seeing one of the beer bottles. Bitburger and Kölsch are Readily recognizable brand labels in the German beer market. HOWEVER, we find this to be "too obvious" and an old / outdated style. Lets make something new and fresh set to the new age of brand marketing! We are very much looking forward to seeing the designs and hopefully pursuing Further brand development together with a designer or design office.

Target Market(s)

Beer enthusiasts and newbies on the craft beer scene

Industry/Entity Type

Brewery

Logo Text

Craft Pauli

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The logo shoulderstand Equally reflect the new age of craft brewing, as well: as the vibes of a modern metropolis

Nice to have

• colorful

Should not have

• vulgarity, violence, political topics, esoteric motif

---

Files