• £120

• 210 designs

• 70 designers

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Logo Design Brief

We need a replacement logo design for an existing business based in Tonbridge, Kent, England called 'Horsepower Motor Centre'. We sell quality used vehicles and our service department carries out servicing, general maintenance and MOT tests. Our company colours are black, red and silver/grey. The task is to reduce the long company name to simply 'Horsepower' and updating our logo design to reflect the solid, continuous growth and modernisation of our company. Please visit www.horsepower-motor-centre.co.uk for existing logo.

Target Market(s)

Anyone old enough to drive a car, so 17+. No gender specifics necessary.

Industry/Entity Type

Automotive

Contact Information for Business Card

Must contain usual contact details etc but completely open to ideas.

Logo Text

Horsepower

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Only use Horsepower and must follow company colours as stated.

Nice to have

• Of a design so that it can easily be used on numerous colour backgrounds such as affiliate or partner websites that may not use our colour theme. It would be nice / preferred to have the grey aspect of our three company colours portrayed in a more silver/chrome effect of possible.

Should not have

• Full company name as we are trying to simplify our brand reducing it from 'Horsepower Motor Centre Limited' to just 'Horsepower'. We want to encourage our audience to move towards calling us just Horsepower, synonymous with vehicle sales and vehicle maintenance etc in our geographical area.