• A$200

• 45 designs

• 14 designers

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Logo Design Brief

We need a logo design for a new company called bosscard.

bosscard is a lifestyle VIP card that allows holders to take advantage of special offers and preferential treatment in major metropolitan areas by flashing their card at participating businesses – pubs, clubs, cafes, restaurants, retail, entertainment, etc. The offers vary across different partner-businesses: buy-1-get-1-free, complimentary this, 10% off that, free entry, etc.

The logo will be used front-and-centre on the physical product - a heavy plastic business card that members stash (in their wallets) and flash (when they're out doing stuff).

Anyone can join bosscard. However, bosscard’s target market is students and young professionals aged 18 – 35: they're today's spenders and tomorrow's trendsetters. bosscard is tongue-in-cheek posh, and we want all the cool kids to have one. It should be the coolest card in their wallet, people should ask about it when they see it.

The design should be (1) elegant (2) exclusive and (3) intriguing, but not so classic that its boring.

bosscard is somewhere between a platinum black amex and a backstage pass to a robin thicke concert.

Industry/Entity Type

Plastic

Logo Text

bosscard

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.