• £300

• 86 designs

• 10 designers

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Art Design Brief

Hello.

I'm after a set of 5 images for a bicycle company.

The basis of the marketing for the brand is a circus, with characters from that circus each utilised as a model of bicycle.

The circus brand is not bright colourful one, but rather a sinister, dark, weathered and gloomy but still fun adult graphic novel type look. Lots of red, black, dark blue and greys. Rather like Stephen Kings 'IT' or 2000AD, or Constantine or V for Vandetta graphic novels.

The images will constitute the basis for the brand itself (logo and name) and the 3 bicycle models, which will be branded as characters from a traditional circus, as follows.

The first image is the logo for Circus Bicycles itself. I am open to ideas but would like a ferris wheel, all broken, dark and grumbling in moonlight/fog but can almost also be seen as a bicycle wheel with spokes. this should be roughly circular.

Second image is the written 'Circus Bicycles', the image will be rectangular and the font I am open to ideas on but something looking like old-fashioned but untidy handwriting in dark colours, like a horror movie.

Images 3-5 are for each character which will be each respective model. The characters should be evil, sinister dark but fun looking, rather like Heath Ledgers Joker or V for Vandetta.
One image per character, as follows.

1) The Clown
2) The Harlequin
3) The Bagatino (an old fashioned juggler)

If you could work out a landscape where all the character and logo images could be seen together, that would also be great. If you are successful and get what I'm after, there will be additional marketing requirements, such as adverts, to follow.

Cheers! Marcus

Target Market(s)

12-45yr bicycle enthusiasts. The brand is not intended to be mainstream, intending to to garner a cult following.

Industry/Entity Type

Marketing

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.