Performa - advertising logo that drives results

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This customer received 121 logo designs from 43 designers. They chose this logo design from Atvento Graphics as the winning design.
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Logo Design Brief
Looking for an edgy but professional logo for my media business. It's about performance and maximizing results for advertisers and brands.
I'm thinking capital letters and open to suggestions on colours but I know I like bright colours that stand out on black and white backgrounds.
Keen to see examples of just the word as the logo but also incorporating some images and cool designs to compliment the brand name P4MA
Target Market(s)
All brands / advertises
Industry/Entity Type
Business
Logo Text
PEFORMA
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Include some type of performance element into design / logo
- Would be good to incorporate something that shows performance increasing like the performance factory logo provided