• US$450

• 87 designs

• 17 designers

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Logo Design Brief

We need a logo for "Laura Ashley Dressage", a horseback riding stable offering training and lessons with a focus on Arabians and Warmbloods. The owner has redirected the business to focus on top quality horses, ambitious young riders and passionate adult amateurs. See www.facebook.com/LauraAshleyDressage for pictures and videos of the owner's dressage horses.

The design should be classy and elegant with a softer artistic touch, however also draw potential clients and leave a memorable impression. Arabians are know for their refinement. Warmbloods are know for the power. The logo must encompass both.

We would like to have a dressage horse with Arabian characteristics (concave face and high set tail) incorporated into the logo with the business name, "Laura Ashley Dressage." It should also include an optional tagline reading "Living A Dream" below the primary logo in a similar font and blended style. The logo must be able to stand alone (no background) so that it can be used over various images, on t-shirts, for our web pages, horse show banners, brochures, posters, horse trailer etc. Any variety of blues, gold, silver and white could be utilized, however the design should also be effective in black and white.

In case you are having trouble viewing the "Look and Feel" sliders: elegant and bold, serious, traditional and modern, professional, feminine, colorful and conservative, upmarket

Target Market(s)

Upper middle class parents, of female children age 8-21, who had a passion for horses during their own childhood.

Middle aged, upper middle class, adult women who enjoy horses recreationally but also pride themselves in the success of their horse in the show ring with a professional trainer.

Industry/Entity Type

Horseback Riding

Logo Text

Laura Ashley Dressage

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Laura Ashley Dressage
  - optional tagline: Living A Dream
  
  - functional in very large or small size
  - work in black and white
  - legible type
  - simple, memorable, unique

Nice to have

• - horse head or full body image
  -blue, gold, silver and/or white