Hi everybody, First of all thank you for all the designs you have submitted so far. It helped us making up our mind and we have now modify the brief to give you more precise guidelines. Please se the summary below:
We would like to have an hot dog or a dog charactere/mascot! Our logo will first of all be used on our cart and must be designed for this main purpose!!! However, we want to promote it as a cool brand so we will also be selling t-shirt and hat ;)
Our logo must be appailling to the type of customers attending sports events (boxing competition, motocross races, basketball and football games…) but at the same time be enough family-friendly!
Our key word are: Hotdog, Street, Fast, NYC, USA, Cool guy, Funky, friendly, Yummy!
Our preferred colors: red, orange, yellow, brown, white, black.
- It must have :
Option 1 : A yummy hot dog +A dog Mascot: an impressive breed (such as a bulldog) but with a sneaky/friendly expression. It must not be too aggresive or threatening.
Option 2 : an Hot dog character/Mascot
Both option must have : The name of the business O' MY DAWG with or without capital letter. I imagine a decorative style font like the ones used for football/basketball teams or a more street/graffiti font.

- It would be nice to have:
1 or more stars that remind of the US flag and reflect a VIP and/or gourmet image

- It must not have:
More than 3 or 4 colours.

When submitting your design, it would be nice to have a sample on a white background and another sample integrated on an hot dog cart, so we can picture it.

Cheers for you hard work!
The O’MY DAWG Team

Hi everybody,

I have downloaded files to help you:
- our main competitor’s logo;
- 2 hot dogs cart (1 red ad 1 yellow) so you can picture where your logo will be used;
- Examples of bulldog mascot illustration we like;
- Examples of hot dog illustrations we like;
- Examples of business name font style we like;
- Examples of US sports team logo.

Only 2 days left! Thanks for your hard work!