Website Logo for FlexFreight.com

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This customer received 61 logo designs from 19 designers. They chose this logo design from Roland Hawk as the winning design.
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Logo Design Brief
FlexFreight is software for managing shipments by truck, air, ship and also for warehousing and more. It is designed to be flexible in order to accommodate the varied business processes of the target customers which are trucking companies, logistics providers and freight forwarders.
I have one idea for a logo but am totally open to others ideas. The idea is attached. If you use that idea, be careful not be too close to logisuite.com's logo (a competitor).
Other similar companies are: logitudeworld.com, boxonlogistics.com, boxtop.net
Target Market(s)
B2B. Logistics, freight forwarding and trucking companies.
Industry/Entity Type
Business Software
Logo Text
FlexFreight
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- If you use the attached file as the basis for a logo, be careful not be too close to logisuite.com's logo (a competitor).