• A$400

• 63 designs

• 14 designers

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Logo Design Brief

THE PROPERTY CONGRESS 2012 will be a four day event with a number of new innovative concepts including a new program format, public outreach, future directions ambassadors, VIP events and Hall of Fame dinner as well as a major festival night.

The event will be held in Sydney and has an a targeted audience of approximately 1200 delegates of a mixed bag of demographics including all levels of female and male staff from all aspects of the property development and investment industry industries.

THE BRIEF
The logo/brand needs to be able to appear on its own to symbolise the entire event. The logo will also need to be printed on a variety of different media including printing, online, merchandise, clothing and signage.

The logo will need to have the ability to appear in black and white, solid colour and colour gradients to work with the above mentioned media formats.

Being a new brand it would be expected that the brand be something that will not date easily and used for several years. Along with having a long life span, the logo will need to help create the aura of a must attend event.

The logo must include the following wording and date along with some form of imagery:
The Property Congress
23 - 26 October 2012 Sydney

Associated keywords to think of while designing Inspire, Innovation, Ideas, Power, Must attend, Unique, High Class/Industry Leaders.

Things to avoid while designing are Heads, Brain, Speech bubbles, Solid Circles and Buildings.

THE COLOURS
The colours for the concepts need to be based on outcomes of research done for both company branding and website development.

PURPLE
BLUE
ORANGE/YELLOW

All of the above colours can be used together in a variety of combinations that incorporate warm and cool colours along with high impact complimentary formats for both digital and print material which bring about the desired emotions that need to be associated with The Property Congress 2012.

Target Market(s)

Property Industry Professional, Male and Female between 25 and 65

Industry/Entity Type

Investment

Logo Text

The Property Congress 23 - 26 October 2012 Sydney

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The Property Congress 2012
  23 - 26 October 2012
  Sydney

Nice to have

• Some form of graphic element to continue into marketing material. When designing think built environment (ie somewhere you work rest and play) liveable, community, lifestyle but would still have the element of leadership and prestige to it.

Should not have

• images of heads, brains, buildings, speech bubbles

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