• US$170

• 56 designs

• 9 designers

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Advertisement Design Brief

Currently we need a 2/3 page ad designed for our company to run in the Angie's List Magazine (I will attach the specs for the ad).The owner is looking for something eye catching and professional looking (that can appeal to both residential and commercial customers - ie: condos...) Ideally, we will get something we can build on and use in creating new folders, brochures, door hangers, postcards. Give us something great and we'll be doing a lot of future business!

Ridgid Construction is a LOCAL (big deal in OKC) General Contractor - we specialize in storm restoration including roofing, siding, gutters, windows and misc work. We do both residential and commercial.

We generally advertise in publications with a lot of other roofing contractors so the ads all start looking alike and saying the same thing - unfortunately, a lot of what is said is info the customer is looking for.

I will attach a copy of our current ad (labelled RIDGID) to show you what we don't want. I do know he does not like the dull blue color and boring layout of our ad. It has a lot of the elements we need to relay, see below for a list of the most important ones.

I will also attach a copy of a couple of ads the owner of Ridgid sent me that he likes - not to copy but possibly to get a feel for his taste. The two he seems to like the best are labelled Grandstaff and Trademark.

Some elements we need included are:

2015 Angie's List Super Service Award logo (attached) (with "Every Year since 2011!" below it or something indicating we have received the award repeatedly) - We get a LOT of business from AL and we would like this to be somewhat prominent in the ad, We feel it is important people know we've earned that award, especially since this particular ad will be running in the Angie's List Magazine.

Stock pics if used (I'll attach a folder of stock house pics we liked - to give you an idea of the type of homes in our location.

BBB A+ Rated (attached)

He thinks the Owens Corning Pink Panther draws attention to the ad(several images attached - if it works in ad)

Phone # 405-996-7832

Ridgid logo (attached)

Residential / Commercial

AWARD WINNING

LOCAL

Years of Insurance Claim Experience

Storm Restoration Specialists

Roofing, Siding, Gutters, Windows, Fencing, More...

One Contractor - One Warranty

Licensed, Insured, Bonded

OK Reg # 020

Either a coupon for "$500 off a COMPLETE ROOF REPLACEMENT" or something referring to it (limited time offer) (Ask Project Mgr for details)

Please contact me @ sue@ridgid-construction.com with any questions of for more info. 405-996-7832 direct phone if needed.

Thank you, Sue Bartusevicius

Target Market(s)

Residential & commercial Roofing Siding Gutter customers who have damage from storms & hail

Industry/Entity Type

Construction Company

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Font styles to use

Other font styles liked:

• something professional, easy to read

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Great, eye-catching design. Logo, phone number, call to action, Angie's List SSA logo, BBB logo... I've listed them above

Nice to have

• Something sharp that can be used to begin branding and use on future materials

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Files

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