• C$290

• 15 designs

• 12 designers

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Packaging Design Brief

We need a design for a microbrewery beer currently sold in single serve 500 mL bottles but that will now be sold in 6 packs. 6 bottles of 330 mL.

We need the graphic design that will be applied on the pannels of the beer pack. We are posting pictures of the 6-pack, however, we can customise its shape and design, so attention and ideas to that effect will enhance the graphic value of the project.

Target Market(s)

Microbrewery consumers. Higher end beer consumers willing to pay a premium for this type of product.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The consumer must be able to tell from the 6-pack that the product in it is the Hickson IPA that he has been drinking in a 500 mL format.

Nice to have

• Small variation, die cuts, shapes to the design of the 6-pack so its stands out a bit vs. the competition

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Files

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