• A$240

• 21 designs

• 4 designers

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Logo Design Brief

Overview:
Social2Business is a Sydney-based consultancy dedicated to helping organisations assess social media’s relevance to them, their customers and clients, and broader online stakeholders. With the smarts behind us, we provide the solution through intelligence gathering, strategy development, training and education, influencer identification and engagement, risk mitigation and business process consulting. Further information about the business and its service offering can be found at the conclusion of this document.

Social2Business is seeking the assistance from a design agency to help develop the following creative:
- Brand logo
- Business card design

Design objectives:
Social2Business aims to create a brand which:
- Displays professionalism and trust
- Demonstrates intelligence and expertise
- Is suitable for a B2B audience
- Captures the data and analytics elements of social media, but not the community management and clichéd ‘funky’ elements (replacing 's' with 'z' or removing consonants...)

Proposed Deliverables:
- 4-5 initial logo designs
- Original designs – no clip art or copied assets
- Unlimited revisions
- Logo design:
o Visual pdfs for checking throughout the design process
o Final RAW files including EPS, PNG, PSD and JPEG files for online and print usage
o On receipt of final payment the client owns all rights of use and copyright.
- Business card design:
o This includes 2 business card design options based on logo design once approved
o Visual pdfs for checking throughout the design process, and final high-res print-ready pdf supplied to the client and to their preferred printer
o On receipt of final payment the client owns all rights of use and copyright.

Target Market(s)

Professional Australia - small-to-medium size corporates and, to a lesser extent, large enterprise. Predominantly business-to-business organisations. Any level from CEO to Head of Communications to Marketing Manager.

Industry/Entity Type

Design Agency

Logo Text

Social2Business

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo:
  - The following copy must be present within the logo:
  o Business name: Social2Business
  o Tagline: Social media insights. Business advantage.
  * Font: prefer Harabara
  
  - Look and feel:
  o Clean, fresh and professional
  o Highlight the ‘2’ if appropriate
  o Simple logo and text – nothing overly colourful, elaborate or pretty
  o Bold and eye-catching but in a professional sense rather than a tacky one
  o No ‘3D-style’ art
  o Not limited on colours, but certainly prefer greens, oranges and possibly reds, blues, greys and black – definitely no purple, pink or yellow
  
  Business cards:
  - The following copy must be present within the logo:
  o Business name: Social2Business
  o Tagline: Social media insights. Business advantage.
  o Name: Roger Christie
  o Title: Social Media Consultant
  o Email: rchristie@social2business.com.au
  o Mobile: +61 431 718 018
  o Website: social2business.com.au
  o Twitter: @rogerchristie
  o LinkedIn: au.linkedin.com/in/rogerchristie
  
  - Brand logo and contact details on one side
  - An eye catching yet simple design on the flip side. Perhaps a block colour with any central logo/image