The BETTERMAN Foundation needs a logo design
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This customer received 38 logo designs from 21 designers. They chose this logo design from Primitive Studio as the winning design.
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Logo Design Brief
We are an Australian not-for-profit organisation that work with boys and young men aged 10 - 25 years and those involved in their lives.
Our aims are to empower young men to make positive choices and establish happy and healthy futures.
With men continuously over represented in statistics in relation to things such as violence and suicide in Australia, The BETTERMAN Foundation raises awareness, as well as educating and supporting young men themselves by placing qualified and experienced professionals in schools and services right across the country to deliver programs and other services.
Industry/Entity Type
Foundation
Logo Text
BETTERMAN Foundation
Look and feel
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Modern
Personable
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Masculine
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Economical
Upmarket
Requirements
Must have
- I feel the logo should be masculine, have appeal to both young people and professionals ie. schools.
Nice to have
- I've uploaded a logo I found on iStock photos of the silhouette of a teenage boy happily jumping. I like this but am not sure if I can use iStock photos in logos - pretty sure I can't. Having this is not a 'must have; though I like the idea of having something positive and 'boyish' (teenage and young men; not small boy) in the logo itself, though again, certainly not a 'must have.' Think Australian, think professional, think teenage boys. May be sports crest or even 'stamp' style could work?
Should not have
- I really don't want it to look 'cheap' especially the text. I don't want the text too look like something I've done in a 'word' doc. I really don't like the logo's for the other major not-for-profits, reach.org.au and beyondblue.org.au; they look incredibly dated.