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Australian education business needs a vibrant facelift
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This customer received 85 logo designs from 21 designers. They chose this logo design from seamlessly_weird as the winning design.
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A$300
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85 designs
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21 designers
Logo Design Brief
We need a new logo for our parent company - Warner Group. Based in Melbourne (Aus) Warner Group has two seperate education businesses.
1. Warner Awareness Education works to address social change from childhood up, through engaging and customised programs for schools, local government and organisations. We have created leading programs on themes such as, graffiti and vandalism, underage binge drinking, and more.awarenesseducation.com.au
2. Warner Institute trains employees using a whole-of-person approach to training. Our learning programs are primarily targetted to those working within the Community Care sector (eg.Aged Care, Disability Support, etc). Our reason for being is to empower employees to enjoy going to work and perform better, to develop and support them so to succeed. wiob.com.au
These 2 divisions each have their own individual identities.
We are hoping that you might create an identity for the overall Warner Group company that embodies the qualities of our founder; vibrant, encouraging, innovative and conversational. Our founder would say it's always about people and emphatically believes in the positive difference that learning can make to our lives.
I've uploaded the 'to-be-replaced' Warner Group/WG' logo and also that of of Warner Institute. The Awareness Education logo mirrors that of the exiting Warner Group logo and will be replaced as a separate project in the near future. These are provide as information only - you do NOT need to reference these in your designs.
Updates
Thank you for your responses. I don't think my initial brief was clear and I apologise for this. I hope these additional points will help you.
Added Tuesday, September 10, 2013
Target Market(s)
Mid-level (to upper) management within the local government (councils) and/or community services sector.
Industry/Entity Type
Government
Logo Text
Warner Group
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A variety of pastel/soft colours
Should not have
- Please do not include images/iconography of people in the logo.
