Mortgage lending business needs a logo design

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This customer received 66 logo designs from 30 designers. They chose this logo design from Simon Hon as the winning design.
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Logo Design Brief
We need a logo design for a new company 'Smartloans Plus' based in Adelaide, South Australia. We will be operating as mortgage brokers offering home loans, investment loans, car loans, equipment finance etc. A colour scheme is not fixed but not wanting red. I feel a royal blue and silver would look smart and professional but open to suggestions. The final design should communicate financial trust, options and growth
Target Market(s)
First Home buyers, existing home owners wanting to refinance, construction lending etc
Industry/Entity Type
Business
Logo Text
Smartloans Plus
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Business name and logo. My name - Aaron McKinnon B.Bus.Acc
- Room for mobile number, 1300 phone number and my email address. I would like to have the MFAA symbol on the card. Room for a website address www.smartloansplus.com.au
Payments
Total
A$160
Project Deadline
12 Aug 2016 15:44:52 UTCProject Upgrades
Bundled project(s)
- offering A$39 business card design to winner