• £120

• 118 designs

• 27 designers

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Logo Design Brief

Background:

GS Systems is a technology company and works closely with independent multisite pub, bar and restaurant companies in the United Kingdom wanting to grow their businesses and expand their estates. We provide bespoke EPOS and business management solutions to help them control costs, increase profits and add value to the customer experience. All our technology solutions run on traditional EPOS terminals, PCs, smartphones and tablets. They can be accessed anywhere in the world with an internet connection. Our systems are built around our core MAX offering, an evolving modular, fully-scalable software suite of digital business tools. GS supports clients with on-going managed services, training and proactive consultancy to ensure multi-site enterprises optimise the EPOS and digital technology at their fingertips, now and in the future. More can be read about GS at www.gs-systems.co.uk.

The Brief:

We need to redesign the GS logo. The current logo is attached.

As you can see, we also have the MAX suite logo. This is a sub-brand for GS product software offerings. This logo fresh and modern and does not need amending - but it does set the standard that the new GS logo must emulate and complement.

The following rules should apply to the new GS logo when we are considering our approaches.

Clean modern unfussy typeface - logos have to change from complex to simply because of the growth of digital and online media.
The logo should carry a graphic symbol
We should explore whether we typographically differentiate between the GS and the Systems so they are clearly distinguishable or not
The logo should be horizontal in shape as per the MAX logo
The colours for the logo are open to interpretation, Nothing is set in stone.
We want a tagline that works with and without the logo …. this is ‘maximising performance through technology’. It may change but the word/character length with stay roughly the same.
The new GS logo might need to be animated - so think about that as well when designing the static version.

Target Market(s)

Pub, bar, restaurant companies and business owners with multiple sites

Industry/Entity Type

Restaurant

Logo Text

GS Systems

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See the brief .... it must look modern and be eye-catching

Nice to have

• See the brief

Should not have

• See the brief

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Files

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