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The Body Rescue System. Specialist in weight loss without dieting for the women who's tried every di
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This customer received 108 logo designs from 22 designers. They chose this logo design from Arham Hidayat as the winning design.
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£120
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108 designs
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22 designers
Logo Design Brief
Tagline - Remove your roadblocks to weight loss....permanently
Product is not about dieting or exercise - but is about weight loss and body confidence.
The result the client wants is to be slim, healthy and beautiful and she wants a system that will take her there.
This is about removing the emotional triggers that cause over eating - releasing the shackles of binge eating and the roller coaster of 'being on a diet'.
Updates
Project Deadline Extended
Reason: I have chosen the final designs I like and have some further changes to make before I decide. I am also open to more submissions from any other designers. Thank you.
Added Wednesday, August 17, 2016
Project Deadline Extended
Reason: I am close but want to do some more final tweaks with colour
Added Friday, August 26, 2016
Project Deadline Extended
Reason: i want to change the tagline and colours
Added Thursday, September 22, 2016
Target Market(s)
Target market are women over 40 who've tried every diet and NOTHING works (because misery and deprivation don't work but she doesn't realise this as she's stuck in a loop)
The client hates how she looks and wants to be slim and cant understand why diets never work and why she ends back in the cookie jar every time. She's miserable and has no confidence when she looks in the mirror. She needs to feel that there is hope and support for her and to feel safe enough to step into transformation.
Industry/Entity Type
Health And Wellness
Logo Text
The Body Rescue System
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I want some sort of image that implies freedom - breaking free - breaking the ball and chain - being youthful, healthy and beautiful.
- Must imply sophistication and safety - the client is tired and sad and needs to feel safe.
Nice to have
- Colour palette is softer sophisticated greens, blues & black - but I am open to other ideas.
Should not have
- Anything too cute or playful. Not too many bright colours
