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Australian Equestrian Business Needs a T-Shirt Design
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This customer received 21 t-shirt designs from 3 designers. They chose this t-shirt design from yadunath as the winning design.
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A$120
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21 designs
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3 designers
T-shirt Design Brief
We would like a T-Shirt design for sale in our equestrian business. We have a fairly good idea of the design we want, which is a play on the game Cowboys and Indians, which most kids play and arguably equestrians never grow out of!
For this design we were hoping to have a photo, rather than a graphic on the t-shirt. Something which involves horses and traditional Red Indians. We found the attached photo on Shutterstock, which would be suitable and we are happy to purchase the licence to use this image if there are no other options available to designers.
We would like the photographic image to be in a vintage, worn style on the t-shirt, rather than a clear photo, such as in the attached example. It will obviously need to be suitable for screen printing. We are open to the image being black and white, sepia or colour - whichever works best.
On the top of the photo we would like the words "WILL YOU PLAY" and at the bottom of the photo the words "COWBOYS AND INDIANS WITH ME?" We would like the font size of the wording to be quite small, so that it is the photo that is the main focal point inviting people to read the smaller text.
The overall look we are going for is stylish and vintage, despite the whimsical theme. Which is why we do not want the text to dominate.
We would also like our circular monogram A&A logo (2 versions attached), or some creatively modified version of it that matches the theme, to be incorporated in the design of the tee shirt somewhere.
Updates
Project Deadline Extended Reason: First round of submissions were not satisfactory so we are extending our deadline to provide another opportunity for designers to submit a design. Added Tuesday, October 18, 2016
Target Market(s)
Women equestrian enthusiasts in the 20-40 year old age bracket
Industry/Entity Type
Business
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Tasteful photographic image that matches the theme
Nice to have
- Nice to have our logo incorporated into the theme somehow (one idea we had was 2 cross bows through the circular logo).
Should not have
- Overly large or bold text. The text should be understated.
- No bright colours. Black and white, sepia or distressed look preferred.
