Bluff Outdoor Company - Needs a Logo/Brand

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This customer received 115 logo designs from 39 designers. They chose this logo design from Winningentry as the winning design.
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We need a logo for a new outdoor clothing and accessories company called Bluff Outdoor Company. We would probably prefer to just use the word Bluff when referring to the brand and as such incorporate the word Bluff alone in the brand's logo. The idea we had around the logo was to include the word Bluff as well as an image of a bluff/mountain side (see picture that has been uploaded). We will be aiming to make simple yet recognisable clothing and accessories inspired by people who explore the outdoors. Bluff is a simple brand and as such we are looking for a simple yet effective logo (think The North Face, Patagonia etc.) that we can easily transfer to our website and onto clothing. We like the attached (very basic) design we created and we are looking forward to seeing your interpretations of the brand. Please feel free to play around with colour ideas as we have not settled on a colour as yet.
Target Market(s)
Both adults and youths with an interest in outdoor hobbies, or at least inspired by, such as hiking, climbing etc.
Industry/Entity Type
Clothing
Logo Text
BLUFF
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Other font styles liked:
- Something simple but recognisable for the brand
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name Bluff, graphic/image of a bluff (see picture attached)