Catalogue of basic beekeeping supplies, from a local Texas supplier

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This customer received 14 catalogue designs from 5 designers. They chose this catalogue design from iTech Graphics as the winning design.
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I need a roughly 20 page catalogue designed for a bee supplies company in Texas. It will feature a front page, with the company name, "Texas Bee Supply" with the background being a cool beekeeping picture, which I can provide. The back cover will be info on where we are located, and how to contact us. The inside will be about 200 products. I've got the descriptions and pictures located in a online version of a parent catalogue, or you can view the attached pdf, in which I've market out the products not to include, and the ones that are left are the ones I need in the new catalogue. So, the designer will need to copy the descriptions and pictures of products from the parent catalogue, and paste them into this new catalogue. The parent catalogue has about 1000 items, but I've marked out the items I do not want in the new catalogue. Designer will also need to create an index in the back, and put our contact info on the bottom of each page: Texas Bee Supply visit www.texasbeesupply.com or call 469-500-1473 to order
Target Market(s)
18yrs-70yrs, Male & Female
Industry/Entity Type
It Company
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, organized, easy to read and find products.
Nice to have
- As few pages as possible, but still easy to read and not cluttered
Should not have
- Clutter, disorganized, overly colorful, childish