New Business Aquisition Postcard Project
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This customer received 27 postcard designs from 11 designers. They chose this postcard design from alex989 as the winning design.
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Postcard Design Brief
Create a post card for new client acquisition. The postcard is to promote our new campaign, our SAVE YOU OR SEND YOU MONEY Campaign. We have preselected people that we know we are highly likely to save money. These people own homes, valued 100k or over, these homes were built after the year 2000 and are within a radius of our office. If we cannot save them $307 (the average savings experienced by our customers) a year on their home and auto insurance combined, we will send them a $20 gift card for wasting their time.
Target Market(s)
This mailing will be sent to confirmed homeowners in Western Pennsylvania. These people own a home built after the year 2000.
Industry/Entity Type
Car Insurance
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I have included a picture of the flyer I created. We need to include testimonials. I have those on the flyer and more.
Nice to have
- This should be laid out and ready to go in a postcard format. I have not decided if I will use labels or just run the postcards through my printer to put the names on. Where the flyer uses a person's name, the postcard should use "Pennsylvania Homeowner". It could also say "Attention to Pennsylvania Homeowners with homes built after the year 2000." Remember, we have preselected this people and we can let them know that. This offer will only be going to highly qualified prospects and will not be plastered all over town, so to speak.