New Personal Development Company wants Logo

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This customer received 75 logo designs from 28 designers. They chose this logo design from ADYAN RAHMAN as the winning design.

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Logo Design Brief

** Note to designers: Will give prompt, detailed feedback to improve your understanding of clients and your designs!! **

== Deadline is really November 10. It's displaying incorrectly as October 11 ==



We need a logo for a personal development company based in Sydney, Australia.


The company is called "Authentic Education".


The tagline/slogan is "Change for Good".




We deliver Personal Development courses in person, online and via CDs/books. We teach people skills like motivation, communication and how to be happy & wealthy.


We do this by changing the way they think and act through techniques like visualization and goal-setting.




We want to change people's lives for good. This double-meaning of "good" means we change them permanently AND improve their lives in a positive way.

Target Market(s)

Men and women aged between 25-55 seeking happiness and wealth.
People wanting permanent change over time, not a quick fix.

Industry/Entity Type

It Company

Logo Text

Authentic Education. Change for Good


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)


Requirements
Must have
  • - The word "Authentic" has to be much bigger than "Education" because we want to be known as "Authentic"

  • - The tagline "Change for Good" must appear somewhere

  • - Simple (no complex designs)

  • - Modern but will still be liked by older people.

  • - Fresh/Sleek, but still convey Trust.


  • Unique Font that conveys points above. Eg. Harabara Font found at dafont.com
  • Am also looking for a web2.0 look and feel like http://img.labnol.org/di/weblogos.png


  • COLOURS

  • - Please use blue (not navy blue) and gold. Black and white is optional.

  • - Solid colours only (no gradients)

  • - Prints well in black & white OR colour
Nice to have
  • - Ideally, there will be some type of symbol somewhere in the logo

  • - This symbol should be able to stand alone, without any text
Should not have
  • Must not look like clipart.
  • No complex designs.
  • Professional, but nothing too serious or formal.
Payments
1st place
US$290
Participation payments x 2
US$15
Total
US$320

Project Deadline
09 Nov 2009 14:00:00 UTC
Language