• A$310

• 169 designs

• 65 designers

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Logo Design Brief

We need a logo for our startup - Qualy.
* Qualy is a startup company that improves employee wellness, work-life balance, and family quality time.
* We develop an Enterprise solution and several Consumer mobile apps to better manage one’s time, to align your life and work with your priorities, and to make your time-off more enjoyable, away from smartphones and screens.
* Our competitive advantage is our personalization technology - finding the quality time activities that are right for you and your loved ones - and our social impact agenda - getting families to spend more quality time, help employees be more motivated, regain control of our lives from overwork and smartphone addiction.

OUR VALUES:
* Wellness - health, happiness, playfulness, balance, optimism
* Family/Friendship - connected, together, warm, off screen interaction, sharing time & experiences
* Responsibility - planning ahead, looking beyond the here and now, taking care of yourself and your loved ones, professionalism, accountability, results-orientation

Target Market(s)

TARGET AUDIENCE FOR OUR LOGO:
* Enterprises - CEOs, HR, Employees
* Consumers - mobile app users,parents, children, employees of all ages

Industry/Entity Type

Health And Wellness

Logo Text

Qualy

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• NOTE:
• * We want a modern logo that fits a tech startup
• * We want a solid logo that commends trust, not something goofy or childish
• * The logo needs to be applicable to app icons - so that the logo or a variation of it would work well as a square icon for a mobile app
• * We would need a logo that could work with a palette of colors - so that the same logo with minor color/text/element alternations could be used for multiple mobile apps

Nice to have

• IDEAS for logo elements you can use (you don't have to use all or either, or you can select to use one or a combination; it's here only to get the creative juices going!)
• * Koala bear (Qualy ~ Koala)
• * Letter Q
• * Togetherness - Smile, heart, hug, people holding hands, people huddling together
• * Balance - Ying/Yang (two halves - work and life), elephant on a ball, koala on a ball, cat in the hat balancing all the things [not legal scales!]
• * Time related - Watch, clock, sand-clock

Should not have

• * Kids / single-gender elements (face/silouhette of boy / girl)
• * More than 3 colors
• * Bevel / emboss / old-fashioned filters