Queenstown Polo in the Mountains of New Zealand
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This customer received 114 logo designs from 30 designers. They chose this logo design from Shairell Mae as the winning design.
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Logo Design Brief
We are establishing an equestrian polo club in the beautiful alpine resort of Queenstown, New Zealand. Think Aspen, Vale, St Moritz, etc. :-)
Currently there is a large equestrian community but no polo in the area so we are launching the sport and taking a chance!
I believe we may be the southern-most polo club in the world...
We have a great mix of local and international residents nearby, and are the most popular tourist destination in the country.
We are a relatively young couple with two kids and the club is new so we feel a fairly modern design may work best. Certainly not old stuffy coats of arms!
Main elements for consideration/inclusion are: horses, mountains, polo mallets, polo balls, speed, and contact. Something a little abstract where you have to look twice and it has a hidden meaning could be quite cool!
We want it proportioned so we can have great logo presence on presentation stage logo boards and newspaper article write ups.
We need to apply it on shirts, sign boards, horse blankets, caps, horse trucks, picnic rugs - even the field on which we play - so numerous different sized applications.
Target Market(s)
Mature, high-end, sporty people - young and old.
Industry/Entity Type
Club
Logo Text
QUEENSTOWN POLO
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Ability for print and stitch application
- Sports feel
- Be clever and not too obvious!
- A meaningful symbol would be cool.
Should not have
- No image of someone playing polo on a horse please!