• US$160

• 96 designs

• 23 designers

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Logo Design Brief

I need a logo design for a yoga studio based in Phoenix, AZ. The studio is called Totem Yoga for a few reasons. Totems reference spirituality, obviously inherent in yoga. Totems are animal spirits. Most yoga poses are named after animals (pigeon, crow, fish, cat, down dog). Also the gay community has its own set of animal references: (gay men refer to themselves as : bears, pups, cubs, otters, wolves, bulls, unicorns.) just ideas to spring off of.

I want a modern and bold logo so that I can brand the studio with a variety of marketing materials. I need to use it for signage, business cards, flyers, window clings, print and objects like stickers and temporary tattoos for yoga events: http://custom.flashtat.com/fully-custom-flash-tattoo/

Here is the website for the studio: www.totem.yoga
Below are the images I have been using for the studio right now.

Target Market(s)

80% male. 20%Female. LGBTQ community. Millennials.

Industry/Entity Type

Health And Wellness

Logo Text

Totem Yoga

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Fresh, Modern and bold. I like clean imagery. I like black and white (greyscale) graphic designs. If you look at Northwestern Indian images of otems, they are only black and white images. More masculine than feminine.

Nice to have

• Something simple and clean, but unforgettable. I like ideas that are out of the box.

Should not have

• Nothing floral or overly decorative. I do not like feminine looking logos. I don't want anything that is typical in yoga (om symbols, a lotus (unless it looks like it's going to eat you).

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Files

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