• NZ$140

• 13 designs

• 5 designers

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Graphic Design Brief

Our brewing company/label is called Elation Brewing Company.
We are releasing a new beer called "Chopper" and need a graphic design for this beer.
The beer is an American Pale Ale, very hoppy, 6% alcohol and being released into the New Zealand market this Spring. The beer is going to be really refreshing and full of bold fruit flavours such as passion fruit, citrus and gooseberries so we would like the graphic/art to be energetic and have an impact!
The design needs to be a little alternative, colourful and should tie in with the word "Chopper"
We want you to make the consumer feel thirsty by looking at this label!

The bottle label is 100X200mm and the die-line is 96X196mm, you will need to leave space on the left and right hand sides for barcodes and other information about the product so the graphic will need to be easily identifiable when on the label.

Target Market(s)

Craft beer drinkers, age 22-60

Industry/Entity Type

Brewery

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A piece of art work/graphic design which represents the beer name "Chopper".
• The text "Chopper" doesn't have to be part of the art work.
• It must stand out boldly on a bottle and beer taps in bars.

Nice to have

• The design should be a little bit alternative and use interesting, unique designs/concepts. It would be good if brewing ingredients such as hops could be used in the design.
• If it could somehow tie in with the Brewing Company Name "Elation" that would be a nice to have.

Should not have

• Should not contain references to Motor Bikes/Choppers/Harley Davidsons.